Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Migrating educational resources for a SaaS product to an existing domain?

Branding

126

pasware Subscriber last edited by
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains).

The educational site has:
- Existed for longer (24 years vs 13).
- Currently ranks for far more keywords and drives more traffic.
- Is an entirely separate brand from the product.
- Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time.
The product site
- Also has educational resources
- Is a more recognizable brand
- When prioritized resources here often drive far more revenue
The Challenge
Both sites cover very similar topics, making prioritization challenging and splits our topical focus.

We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product.

Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product.

The Questions
- Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk?
- While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead?
Sorry for the long-winded questions here and appreciate any thoughts/ideas!
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Is 301 redirects a deal breaker for Migrating content or moving to new software?

migration redirect 301 redirect

I have this forum with about 2 million posts for 16 years on root of the domain. I am looking to switch softwares but the top ones won’t help setup 301 redirects. But I can still migrate all my members and all my content (threads/posts), would Google still reindex all our content or if we don’t setup redirects would it really kill our entire traffic for a long time or maybe just a month or so? I really want to migrate to software that isn’t forum based but rather something that offers courses, chat, live video streaming, subscription based etc. and this is the only way to do so OR to set it up on an entirely new domain OR subdomain but to me that is like starting all over from scratch? I could archive the forum to read only and set it up on subdomain or another root domain - then on the archived forum setup banners and a pop up linking to the new site or new subdomain? . This is such a hard decision for us as the current forum we have had for so many years has lost members posting from 1k a day to just a handful a day, our fb group though gets 1k a day so I’m trying to revive a site into something more modern and has all the training features we can offer as well.
Technical SEO | | vbsk

1
Can you use no-index to counter duplicate content across separate domains?

noindex duplicate content same content two domains

Hi Moz Community, I have a client who is splitting out a sub brand from a company website to its own domain. They have lots of content around the theme and they want to migrate most of the content out to the new domain, but they also wanted to keep that content on the main site as the main site gets lots of traffic. My question is, as they want search traffic to go to the new site, but want to keep the best content on the original site too, so it can be found in the nav, if they no-index identical content on main site and index content on the new site will they still be penalised for duplicate content? Our advice has been to keep the thematic content on both sites but make them different enough so they are not considered duplicate - we routinely write the same blog post in 50 different ways for them but their Head of Web asked if the no-index is a route, which means they don't need to pay for and wait for brand new content? They are comfortable in losing traffic until the new domain gets traction. In theory, if they are telling Google not to index or rank the main site content, the new site shouldn't be penalised but I'm not confident giving that advice as I've never been asked to do this before. Thoughts?
Technical SEO | | Algorhythm_jT

0
301 Redirects from example.com to store.example.com and then removing store.example.com subdomain

redirect migration technical seo

Hi I'm trying to wrap my head around the best approach for migrating our website. We're migrating from our example.com (joomla) site to our existing store.example.com (shopify) site... with the plan to finish the redirects/migration then remove the subdomain from shopify and use example.com moving forward. I've never done this and asking here to see if any harm will come from re-directing example.com URLs to store.example.com URL's then changing the store.example.com URL's to example.com. Right now my plan would run like this: redirect example.com URL's to store.example.com remove subdomain on store.example.com use example.com moving forward. wonder what happens next? Is there going to be any issues here, possible harm to the URL's?
Technical SEO | | Minarets

0
No existing network with bloggers

Hi I have worked on various different sites as an SEO, I have found that currently I don't have a list of influential bloggers/sites to contact in the niche I'm in. Where do I start? Do I work on building this list or do I create the some content first, so I can propose a collaboration? I know how long these relationships can take, so I don't want to hold up on producing content Thank you
Branding | | BeckyKey

1
Adwords alternative for beauty products

I was wondering if anybody knew of a good display network group for beauty products/anti-aging/wellness Adwords is doing okay but we would like to expand to other networks.
Branding | | Atomicx

0
Linking new domain to existing domain or....

We have a client's domain that has been live for 8 years. truthbook.com. With the new changes to Google, no matter what we do, we cannot get the words Urantia Book to connect with the website and lift it's search engine returns to the first page where it was for the past 4 years.. It is clear, that no matter what Google may say, the most important factor is having the actual words urantiabook in the domain is imperative. We know it was that way before Google changes (they were always on the first page) but now the client cannot get back on the front page. The mission and theme of the site is Jesus in The Urantia Book. So it is not a stretch to acquire urantiabookandjesus.com and forward it to truthbook.com The question is, "will they get any bang for the change? If they considered changing the actual main domain to urantiabookandjesus.com or .org and forward truthbook.com to it, will they be hurt by that strategy? " Thanks, Jim
Branding | | jimmyzig

0
Any experiece with Buying Domains?

Hi! My company is looking to purchase a domain that is more relevant to our business. The company that we are looking to purchase the domain from was actually bought out a few years back and no longer brands itself by that particular domain. Does anyone have any experience buying domains or working with domain brokers? My preference is for a broker but I am open to hearing any suggestions. In the past we had approached this company to purchase the domain and it just didn't work out. Any help with this would be greatly appreciated. Thanks
Branding | | IFSNA

0
Is it a bad idea to have a catchy brand name url redirect to an exact match domain

A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!
Branding | | skincareseo

0