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Hi,

A 46% spam score can be improved by focusing on high-quality content and avoiding over-optimization. Moz looks at factors like domain age, content, and potential spam signals.

For my Kobalt Tools website, I improved the score by creating good content and building quality backlinks gradually. That should help reduce the score over time.

Good luck!

Moz's Spam Score may appear for your new domain due to several factors, including low-quality backlinks, similarities to known spammy domains, or the overall health of the website. New domains can be flagged while they establish authority. Focus on building quality content and acquiring reputable backlinks to improve your score over time, like I do the same with my new domain called brand in marketing.

Moz's Spam Score for your new domain may be influenced by several factors, including:

Domain history: If the domain was previously associated with spammy content or behaviors.
Link profile: Low-quality backlinks or links from spammy sites can affect your score.
Content quality: If the site content appears low-quality or poorly optimized.
To improve your Spam Score, consider building a high-quality backlink profile, ensuring your content meets best practices, and regularly monitoring your domain's health. If you need further assistance, feel free to ask!

Domain History: If the domain was previously registered and had a bad reputation or was used for spammy activities, Moz might carry over that history, flagging it with a higher Spam Score.

Poor Quality Backlinks: If low-quality or spammy websites are linking to your new domain, even unintentionally, Moz can detect this and assign a higher Spam Score. It's important to check your backlink profile using tools like Moz or Google Search Console.

so, has the domain name been owned before? your web designers, should be able to tell you if the domain name has been owned before, if so, make sure that the previous owners, have not completed low quality SEO as this could effect your SEO.

@ImranZahidAli said in Why Moz is showing Spam Score at my New Domain?:

Hi folks

I just registered a new domains boring magazine but I forgot to check the spam score. Recently, I checked and it showing spam score of 46% without any backlinks. You can check the domain age is 30 Days only till now.

Need your recommendations on how can I reduce it and on which basis Moz showing it as spams?

This happened with my as well. You must have baught an expired or already used domain

hey @ImranZahidAli It looks like your new domain has a high spam score right now, which can be pretty common for new sites. This usually happens because new domains don't have a lot of history, and they might have picked up some low-quality links or issues with content and SEO. To fix this, start by checking if there are any bad backlinks and disavow them if necessary. Focus on building high-quality, relevant links and make sure your content is unique and valuable. Improve your site’s SEO by optimizing title tags, meta descriptions, and headers, and ensure your site is user-friendly. Also, verify your domain’s history and make sure your registration details are clear and from a reputable registrar. Avoid any spammy SEO tactics, and engage with your audience through quality content and interactions. Regularly monitor your spam score to keep track of improvements. It may take some time, but with these steps, you should see a decrease in your spam score and a boost in your site’s reputation.

Great question! Moz's Spam Score can be a bit puzzling when it appears on a new domain. Often, this happens because Moz's algorithms assess various factors based on the link profile and overall website metrics. For new domains, even if your site is brand new, Moz might flag it due to similarities in link patterns or domain characteristics that resemble spammy sites