Internal link structure for my loan website
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Hi folks.
I own a Norwegian consumer loan/financing website, which has been monetized with links.
I've created various silos for my content, according to what I believe is most relevant to the user.
However, as a result each article now has a sidebar list, which in turn links to all other articles within the same category (silo). As you can see here, it has about 30 links in the sidebar: forbrukslån.no/beste-lån.With 30 articles in a silo, that corresponds to over 900 internal links, in just one silo alone.
I wonder if this could be hurting me SEO wise? I know G cares a lot about relevance and user experience. So I have a feeling it could be interpreted as spammy.
Reason I did this in the first place, is that the header links are also being repeated on all pages, without any issue.
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when we add links at web design agency, we link out to other businesses, which might have offered us useful information. For example if I writing an article about local SEO we might link out to Moz because it's full of helpful facts and information about seo that we know our readers will want to read
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I agree with you, in that most people wouldn't want to read 30 articles. All articles are related to consumer loans, but they vary when it comes to the "sub-subject" if I can use that term. I think I'll have to refine these silos to a more granular level.
Been thinking of only putting the best moneypages together in one block, and then pick new tier layers according to importance and visitor stats.
Thanks for the input.
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It's hard to see how relevant those side links are because of the language, and Google Translate has done a horrible job on that one, but the key I think is to make sure those links are VERY relevant, not just somewhat relevant.
Ask yourself if someone reading the article would also read all 30 articles on the side bar.
If the answer is no, then you might want to refine your silo into subsilos that are even more relevant.
I'll use cars as an example because that's what I know.
Example:
Top level categories: Cars, SUVs, Convertibles, Trucks.
If someone is looking for a new convertible, and I write about convertibles, I don't want to have 30 articles on convertibles on the sidebar at that point, I want a few articles on the TYPE of convertible the person is reading about. So if the article is about Affordable Convertibles, then I won't put an article in the sidebar about Porsche convertibles. They may be the same subject, but the user reading Affordable Convertibles won't have any interest.
So make sure you drill down your categories using subcategories that get closer and closer to the user's actual question and needs, then show only articles in that narrow category in the sidebar.
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