Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save big on Moz Pro!
      Limited time offer

      Save big on Moz Pro!

      See pricing
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Access the Moz API for less
      Save on Moz Data

      Access the Moz API for less

      Hurry - ends Dec 13th!
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Save 20% on all Moz Academy courses
      Limited time offer

      Save 20% on all Moz Academy courses

      Level up your SEO
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Explore Moz updates & save up to 40%
      Big Savings!

      Explore Moz updates & save up to 40%

      See the latest
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Best Web-site Structure/ SEO Strategy for an online travel agency?

    Best Web-site Structure/ SEO Strategy for an online travel agency?

    Technical SEO
    6
    7
    1826
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • qualistay
      qualistay last edited by

      Dear Experts!

      I need your help with pointing me in the right direction. So far I have found scattered tips around the Internet but it's hard to make a full picture with all these bits and pieces of information without a professional advice. My primary goal is to understand how I should build my online travel agency web-site’s (https://qualistay.com) structure, so that I target my keywords on correct pages and do not create a duplicate content.

      In my particular case I have very similar properties in similar locations in Tenerife. Many of them are located in the same villa or apartment complex, thus, it is very hard to come up with the unique description for each of them. Not speaking of amenities and pricing blocks, which are standard and almost identical (I don’t know if Google sees it as a duplicate content).

      From what I have read so far, it’s better to target archive pages rather than every single property. At the moment my archive pages are:

      • all properties (includes all property types and locations),
      • a page for each location (includes all property types).

      Does it make sense adding archive pages by property type in addition OR in stead of the location ones if I, for instance, target separate keywords like 'villas costa adeje' and 'apartments costa adeje'? At the moment, the title of the respective archive page "Properties to rent in costa adeje: villas, apartments" in principle targets both keywords...

      Does using the same keyword in a single property listing cannibalize archive page ranking it is linking back to? Or not, unless Google specifically identifies this as a duplicate content, which one can see in Google Search Console under HTML Improvements and/or archive page has more incoming links than a single property?

      If targeting only archive pages, how should I optimize them in such a way that they stay user-friendly. I have created (though, not yet fully optimized) descriptions for each archive page just below the main header. But I have them partially hidden (collapsible) using a JS in order to keep visitors’ focus on the properties. I know that Google does not rank hidden content high, at least at the moment, but since there is a new algorithm Mobile First coming up in the near future, they promise not to punish mobile sites for a collapsible content and will use mobile version to rate desktop one. Does this mean I should not worry about hidden content anymore or should I move the descirption to the bottom of the page and make it fully visible?

      Your feedback will be highly appreciated!

      Thank you!

      Dmitry

      1 Reply Last reply Reply Quote 1
      • paulscreationids
        paulscreationids last edited by

        For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.

        1 Reply Last reply Reply Quote 0
        • paulscreationids
          paulscreationids last edited by

          For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.

          1 Reply Last reply Reply Quote 0
          • Sanskar5099
            Sanskar5099 last edited by

            This structure and strategy will help your online travel agency stand out in a competitive market and provide a superior experience for your customers.

            Below is a response to the query about the best website architecture, SEO strategies and tactics for an electronic tourism company:

            1. Website Structure:

            • Homepage: Introduce yourself and your agency, express your main services and provide easily navigable site.
            • Destinations: Each separate page is meant for the travel destination you provide with rich content and appealing pictures.
            • Tours/Packages: Make sure there is a specific tour/package section with prices, programs of trips and their status.
            • For booking or contacting us, provide an interactive booking form that is easy to use together with several contact options(phone, chat, and email) to enable for queries or help from customers.
            • The blog should have few words but should contain travelling tips, tourist information from selected destination points and what is happening at your agency, hence it should engage every visitor to improve Search Engine Optimization (SEO).
            • Trust is created by showing customer reviews and testimonials giving them confidence in your services.
            • In order to enrich the lives of your clients by forming friendships as they worked with us personally, you need to tell them more about yourself as well as where you have come from in terms of history and what you want us accomplish as a group.

            1. SEO Strategy:

            • Key phrase method is the first thing you must do in SEO. Start by recognizing all those phrases travelers are using to search for travel services or products.

            • Optimize title tags, meta descriptions, headers, and alt text for images with targeted keywords to assist in on-page optimization.

            • Your blog should always have high-quality and informative content that incorporates target keywords for effective content creation.

            • Strategic linking between pages and posts on your site will improve navigation as well as search engine optimization.

            • To boost your site's authority, you should generate quality backlinks from renowned travel-related websites.
            • For better user experience and ranking purposes, you must optimize your website for mobile devices.

            In a competitive marketplace, this structure and strategy can make your online travel site unique while at the same time offering an enhanced experience for clients.

            Yours truly,
            [Sanskar Gupta]
            B Two Holidays

            1 Reply Last reply Reply Quote 0
            • SeoExpertAistis
              SeoExpertAistis last edited by

              Hello,

              We at Donutz Digital digital marketing agency have some travel niche clients, so I believe we can help you or others in a similar situation.

              Why don't you send us an inquiry directly, and we will answer asap with possible options and maybe an offer so you could have your hands free on similar technical tasks and focus and the ones you feel more comfortable with?

              1 Reply Last reply Reply Quote 0
              • raheelhammad18
                raheelhammad18 Banned last edited by

                I am working on my website(https://www.dejourneys.com) , and found that some of the websites like yelp.com and other similar ones required a USA number and address.

                How can I get a strong link from those websites and are there any other ones that can help me get strong backlinks for my travel agency?

                Regards,
                Raheel.

                1 Reply Last reply Reply Quote 0
                • NgEF
                  NgEF last edited by

                  Hi,

                  Cool question! I previously ran a startup that was essentially an aggregator, something similar to an OTA, but we were aggregating classes instead of properties/homestays. I found that the best way to structure the site was some thing like this:

                  1. Home (Targeting the biggest, baddest keyword you can find)
                  https://qualistay.com/

                  1.2 Category pages
                  Broad keywords in each category (in your case, 'tenerife south apartments for rent' etc)
                  You currently have this as https://qualistay.com/properties/tenerife/ 
                  I'd have gone with creating multiple 'category' pages like 
                  https://qualistay.com/tenerife-south/apartments
                  https://qualistay.com/tenerife-south/villas
                  https://qualistay.com/tenerife-north/apartments
                  https://qualistay.com/tenerife-north/villas

                  1.2.1 Sub-Category pages
                  Still relatively broad, but more specific keywords
                  You didn't choose to sub-categorize these pages even more, but here's what I would have done:
                  https://qualistay.com/tenerife-south/apartments/adeje
                  https://qualistay.com/tenerife-south/villas/adeje
                  https://qualistay.com/tenerife-south/apartments/arico
                  https://qualistay.com/tenerife-south/villas/arico
                  https://qualistay.com/tenerife-south/apartments/granadilla-de-abona

                  1.2.1.1 Property pages
                  Specific keywords
                  https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria
                  These pages would tend be targeting the so-called 'brand keyword' of each individual property.

                  Structuring your site this was enables you to include the targeted keywords in your URLs and enables you to rank almost every single page efficiently based purely on the location of each property. In this manner, you would be able to rank for the top tier keywords which I'm guessing is 'tenerife villas' and 'tenerife apartments', the 2nd tier keywords which would be 'tenerife south villas for rent', 'tenerife south apartments for rent' and the 3rd tier keywords which would be 'playa de las americas villas for rent'. You also get the benefit of ranking for each individual property's 'brand name' like 'villa victora tenerife south'.

                  If the property happens to fall on the same building, then you can sub-categorize it even further like 
                  https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-1
                  https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-2

                  Hope this helps!

                  1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Ronanmartin

                    I am working on a site with a .global TLD. What are the SEO implications?

                    In particular, I have a PA and DA score of 1 across all pages on the site - is this the cause?

                    Technical SEO | | Ronanmartin
                    0
                  • TicketCity

                    How could you make a URL/Breadcrumb structure appear different in Google than when you click into site?

                    I'm seeing a competitor be able to make their URL/Breadcrumb stucture appear different in Google than on the site. Google shows a 3-4 category silo for the page but once clicked the page is off root. How could you do this?

                    Technical SEO | | TicketCity
                    0
                  • Brabian

                    PR / News stories across multiple sites - is it still duplicate content?

                    I was wondering does Google make an exception for news stories where duplicate content is concerned? After all depending on the story there can be a lot of quotes and bulk blocks of the same details. Is Google intelligent enough to distinguish between general website content and actual news stories? Also like a lot of big firms we publish news stories on our website, but then they get passed on to other websites in the form of PR, and then published on other websites. So if we put it on our website, then within a few hours or the same day other websites publish the story at the same time (literally copied and pasted) - how does this affect our website in terms of duplicate content? Will Google know automatically that we published it first? Thanks!

                    Technical SEO | | Brabian
                    0
                  • wseabrook

                    Site structure headache

                    Hello all, I'm struggling to get to grips with a websites site structure. I appreciate that quality content is key etc, and the more content the better, but then I have issues with regards to doorway pages. For example im now starting to develop a lot of ecommerce websites and want to promote this service. should we have pages that detail all of the ins and outs of ecommerce - or should we simplify it to a couple of pages. what is best practice? Also isn't a content hub similar to having doorway pages? let me know what you think! William

                    Technical SEO | | wseabrook
                    0
                  • tempowebdesign

                    Any one worked on a sites.google.com/ website ?

                    Hi I have a client that has a sites.google.com/ website, Has anyone ever used one ? or had to do SEO on one ? Any help would be very much appreciated Thanks

                    Technical SEO | | tempowebdesign
                    0
                  • Phily

                    Mobile Site Domain/URL Structure

                    We are currently building a mobile optimised version of our main website and I had some questions with regard to SEO. 1. Is it best to structure the domain as: m.yourdomain.com yourdomain/m 2. It is correct to place rel="cannonical" on the mobile pages and to have only the main site indexed? Thanks in advance and links or books on mobile seo you can direct me to that would be greatly appreciated. Phil

                    Technical SEO | | Phily
                    0
                  • JAARON

                    My site has a "Reported Web Forgery!" warning

                    When I check my bing cached page it comes up with a "Reported Web Forgery!" warning. I've looked at google web tools and no malware has been detected. I do have another site that has a very similar web address jaaronwoodcountertops.com and jaaron-wood-countertops.com. Could that be why? How do I go about letting bing and or firefox know this is not a forgery site?

                    Technical SEO | | JAARON
                    0
                  • DisneyFamily

                    Are (ultra) flat site structures better for SEO?

                    Noticed that a high-profile site uses a very flat structure for there content. It essentially places most landing pages right under the root domain folder. So a more conventional site might use this structure: www.widgets.com/landing-page-1/ www.widgets.com/landing-page-1/landing-page-2/ www.widgets.com/landing-page-1/landing-page-2/landing-page-3/ This site in question - a successful one - would deploy the same content like this: www.widgets.com/landing-page-1/ www.widgets.com/landing-page-2/ www.widgets.com/landing-page-3/ So when you're clicking deeper into the nav. options the clicks always roll up to the "top level." Top level pages are given more weight by SEs but conventional directory structures are also beneficial seen as ideal.  Why would a site take the plunge and organize content in this way? What was the clincher?

                    Technical SEO | | DisneyFamily
                    1
                  Moz logo
                  • Contact
                  • Community
                  • Free Trial
                  • Terms & Privacy
                  • Accessibility
                  • Jobs
                  • Help
                  • What's New
                  • News & Press
                  • MozCon
                  © 2021 - 2024 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.