Connect Facebook & Social Accounts

In this guide, you’ll learn how to connect Facebook to your Moz Local location. We will also cover how to connect additional social media networks such as Instagram, X (formerly Twitter), and TikTok, to your Moz Local account.

Quick Links

• Preparing to connect Facebook

• Connect Facebook to Moz Local

• Connecting additional social media accounts to Moz Local

Prior to connecting Facebook to your Moz Local location, there are a few items to check to ensure the process goes smoothly.

• Make sure you are using your real, personal Facebook account. You cannot use an account with a fake name, and you cannot use an ads account named after a business. Facebook will consider these accounts to be manufactured (or grey accounts), and there is a good chance they will disable them. If you need more information about grey accounts, you can review Facebook's help documentation.

• Make sure you have a Facebook Business page. Please review Facebook's help documentation if you need guidance on how to create a business page.

• Make sure you have the appropriate access level to the Facebook Business Page you want to connect to Moz Local. You will need to be an Admin or Editor on the page itself. Please review Facebook's help page if you need more information on setting permissions.

Once you have access to your Facebook Business Page (or you’ve created one), you can link it to Moz Local using the following steps.

1. Make sure you are viewing the correct location in Moz Local.
   1. If you are managing multiple location with Moz Local, select the correct location using the locations view or the drop-down on the top left. Then click Reviews.
   2. If you are managing a single location, click Reviews. 
2. Click the Link Facebook Account option using the Facebook tile or from the hover menu on the top right.

3. In the popup window, click Log in using Facebook.

4. Log into your Facebook account.

5. You should now see a list of all the Facebook pages you have access to. Click the page you want to link to your Moz Local location. If you do not see the Facebook page you want to link, click the Switch Account button and log in to an alternate Facebook account.

6. Once the link is successfully completed, you will receive a notification. You should now see that the profile photo for Facebook has been updated to the image being used on the connected Business page. This means Facebook has been successfully connected.

With Moz Local, you have the option to connect multiple social media networks to your locations, allowing you to monitor engagement, post content, and interact with your audience. Please note: Access to this feature is dependent on your subscription level. See our pricing page for more information.

1. To connect additional social networks to your location, follow the below steps:

2. Make sure you are viewing the correct location in Moz Local.

   1. If you are managing multiple location with Moz Local, select the correct location using the locations view or the drop-down on the top left.

3. Click the tile associated with the platform you’d like to connect or use the hover menu on the top right. You can click to connect from multiple places in your account including the Location Insights Dashboard and the Reviews section.

4. After clicking the platform you’d like to connect, a pop up window will appear and prompt you to authorize the connection to Moz Local. Use your credentials to sign in and complete the connection process.