Location-Level Insights Dashboard

This guide explains the Insights view in the Location section of your Moz Local account. 

Please note: Moz Local has multiple Insights views. To identify which view you’re working in, refer to the app's left-hand navigation menu.

Quick Links

• Getting started

• Overview metrics

• Content Status & Demographics

• Engagement

• Reviews data

The Insights view within the Location section of Moz Local can be accessed by selecting a specific location within your account. You can also access this view from the left-hand navigation menu.

If you are managing multiple locations, you can access the Location > Insights section by selecting a specific location from the drop-down menu on the left or from the Locations view of the Account section.

At the location level, you can focus on details related to a specific location such as:

• Scheduling social posts

• Responding to customer engagements

• Managing a location's social media presence, customer engagement and review

This section will give you an overview of data from the last seven days based on the social and review account connections you have made within the app. For example, if you would like to see follower data for Instagram and X (formerly Twitter), you would need to connect both your Meta account (Facebook and Instagram) and X account to Moz Local. 

Need to connect your social accounts? See our guide here to get started.

The first module of the Location > Insights view is an overview of your social media accounts. All the metrics shown are based on the previous 7 days and include the following information:

• Facebook

  • Page Likes — The number of Facebook users who have liked your location’s Facebook page.

  • Reach — The number of times your Facebook posts have shown up in a person’s feed. 

  • Engaged — The number of times Facebook users have clicked on a post from your Facebook page.

• X (formerly Twitter)

  • Followers — The number of followers your X account has.

  • Reach — The total number of unique accounts who saw a given post/Tweet. Please note: This metric is an estimate based on your followers + followers of any followers who retweeted your post.

  • Engaged — The number of times a users have interacted with your Tweet/post.

• Google Business Profile

  • Followers — The number of followers your Google Business Profile (GBP) has.

  • Maps impressions — A count of how often your GBP listing has been displayed in Google Maps.

  • Search impressions — A count of how often your GBP listing or your location has been displayed in search results.

• LinkedIn

  • Followers — The number of followers your organization has on LinkedIn. 

  • Post likes — The number of likes your LinkedIn posts have received.

    • Comments — The number of comments your LinkedIn posts have received.

• Instagram

  • Followers — The number of Instagram users that follow your Instagram account. 

  • Post likes — The number of likes your Instagram posts have received.

  • Comments — The number of comments left on your Instagram posts.

• TikTok

  • Followers — The number of followers your TikTok account has.

  • Likes — The number of likes your TikTok videos have received.

  • Video views — The number of views your TikTok videos have received.

Below the overview metrics for your account, you will see the Content Status module and the Fan & Engagement Demographics module.

Content Status

The Content Status module provides an overview of the social content for all your locations over the last 7 days. If you have social accounts linked to your Moz Local locations and are using the social posting feature, you will see an overview of that content by status. 

• Scheduled — The number of posts currently scheduled across your connected platforms.

• Pending — The number of posts you have that are pending approval.

• Rejected — The number of posts that have been rejected during the approval process. 

• Failed — The number of posts that failed to post on their designated social platforms.

Click on the module to be taken to the Social section of the tool to review.  

Fan & Engagement Demographics

The Fan & Engagement Demographics module provides insight into your audience on Facebook. See how your audience is divided by gender and age.

The next set of modules is related to engagement. Here you’ll see an overview of sentiment analysis, engagement counts, and engagement activity locations over the last 7 days.

Engagement Sentiment

The Engagement Sentiment module shows you an easy-to-read gauge of the general sentiment for your locations. The needle on the gauge will move based on the sentiment assigned in your Engagements section.

Engagement Status

The Engagement Status module can help you keep track of new engagements that you need to respond to or are past due. The first number indicates how many Engagements you’ve received in the past 7 days. Below that you’ll see how many engagements are Open, meaning they haven’t been responded to, and how many are Past Due. Past Due engagements are ones that have been open longer than the timeframe you’ve set for timely responses. 

Peak Time

The Peak Time module shows you when your fans are online, helping you determine the best time to post. In order to unlock the Peak Time graph, you need to have at least 30 Facebook followers and enough data (typically 30 days worth) to calculate your peak time. 

Finally, you’ll see a summary of your review data.

Review Sentiment

The Reviews Sentiment module will break down your reviews by sentiment. It will show how many reviews are positive, neutral, and negative, along with the overall star rating for your locations. 

Reviews by Network

The Reviews by Network module will show you where you are receiving reviews. This can be a great way to see where people are engaging with your business and where you may need to work on building out more reviews to provide a better overall picture of your business.

Open Reviews

The final module on this page is the Open Reviews module, which can help you monitor the number of reviews you’ve received in the last seven days that haven’t been responded to. As a reminder, most customers expect a response to their reviews within two days, so make sure you’re monitoring those response times.