Social media is a great tool to build a relationship with your audience. You can control and reach your entire customer base. You can set up a blog, event, and page to present yourself on social media. You need to claim your profiles on social media platforms with correct and up-to-date information about your local business.

You can update your profiles on Google Places, Yahoo local, Foursquare, Yelp, Facebook, and others. It is a convenient interface that allows you to communicate with your audience.

Facebook is the most important social media platform for local businesses. You need to keep your followers engaged with your original content that will generate more likes and comments.

You need select “Local Business or Place” for your page and fill in complete information about your local business. This will resonate with your targeted audience.

Google+ attaches a personal reputation to your local brand and indexes your local business review quickly. Having a Google+ page for your local business and utilization of Google Maps can increase your search engine ranking and traffic.

When you complete your Google+ profile, your local business will appear at the top of personalized search results for your local demographic. It will increase your brand recognition in local search.

Twitter is a contextual social media platform. Tweets and capitalization on trending hashtags can increase your potential customer’s connections. Set up a Twitter account and use it to promote your business and connect with your fans and customers. You can use advanced search to find business and people near you. You can tweet about specials offers and coupons.

LinkedIn adds credibility to your business. Failing to have a LinkedIn profile raises some negative perceptions. LinkedIn is another place where your consumers can find about your brand and products.

Foursquare is free and easy to set up for your local business. It keeps track of your fans and check-ins. You need to make sure that your address and contact information is correct, so that it will show you on maps and searches.

You can offer incentives and rewards to your frequent customers. You can post images of your customers and reviews to build your customers’ trust. You can connect Foursquare with other social media platforms.

Social media is a great tool to get more exposure for your company name. Social media increases awareness about your products, maximizes exposure of your local business, boosts credibility, builds your brand loyalty among your customers, multiplies your profit, and teaches you more about your customers.

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